The most important marketing aspect that can make your online business stand out and eventually earn substantial profits is to employ an effective value proposition. It was also mentioned that there is no easy one time process in identifying the proposition. In fact, it would probably take several trials before you finally acquire the proposition that would work well for your business.After establishing your company’s identity in the niche market, you must then determine a specific target audience, not only in terms of demographics but the type of consumers you really want to focus on. Do you intend to sell to those who are already interested and are willing to buy? Or do you intend to target window shoppers and tackle the challenge of influencing their purchase mode.Once you have determined all the necessary components for your value proposition, you should then iron them out, and possible fit them into one or a few sentences. Why so? Because most of the time, when people are browsing through, they don’t want to have to read through several paragraphs just to get your point. Thus, it is far better to provide them one substantial sentence or headline that tells them exactly why they should choose you company, product, or service above all others, which is basically your value proposition.Once you are equipped with one powerful headline, you should then optimize your web pages. Each web page must be in support of your value proposition. Surely, you cannot put all information in the homepage, thus, it is necessary for you to create web pages that would provide more information about your company and your products and services. Therefore, a good site map is important.Moreover, another aspect you should consider is the design or lay out of your website. Too crowded a homepage or a homepage very little information will not work in your advantage. There should be harmony in arranging the elements of a homepage. It is generally the first impressions page. Therefore, don’t put too much things on it or too less, just enough to encourage visitors to check out your site further. Provide links to a specific page where a visitor may read further about your company and product or service.Also, when using images, use the ones that are appropriate for the products or services your company is offering. And as much as possible, the images should not steal the spotlight from the value proposition.