The most important marketing aspect that can make your online business stand out and eventually earn substantial profits is to employ an effective value proposition. It was also mentioned that there is no easy one time process in identifying the proposition. In fact, it would probably take several trials before you finally acquire the proposition that would work well for your business.After establishing your company’s identity in the niche market, you must then determine a specific target audience, not only in terms of demographics but the type of consumers you really want to focus on. Do you intend to sell to those who are already interested and are willing to buy? Or do you intend to target window shoppers and tackle the challenge of influencing their purchase mode.Once you have determined all the necessary components for your value proposition, you should then iron them out, and possible fit them into one or a few sentences. Why so? Because most of the time, when people are browsing through, they don’t want to have to read through several paragraphs just to get your point. Thus, it is far better to provide them one substantial sentence or headline that tells them exactly why they should choose you company, product, or service above all others, which is basically your value proposition.Once you are equipped with one powerful headline, you should then optimize your web pages. Each web page must be in support of your value proposition. Surely, you cannot put all information in the homepage, thus, it is necessary for you to create web pages that would provide more information about your company and your products and services. Therefore, a good site map is important.Moreover, another aspect you should consider is the design or lay out of your website. Too crowded a homepage or a homepage very little information will not work in your advantage. There should be harmony in arranging the elements of a homepage. It is generally the first impressions page. Therefore, don’t put too much things on it or too less, just enough to encourage visitors to check out your site further. Provide links to a specific page where a visitor may read further about your company and product or service.Also, when using images, use the ones that are appropriate for the products or services your company is offering. And as much as possible, the images should not steal the spotlight from the value proposition.
Your home based business success can depend largely on how much you get done. Productivity quickly becomes central to your focus – how to do it all, and do it well.5 Rules To Help Increase Your Home Based Business Productivity
1 – Create a big picture plan. Start from the end and work back.
2 – Have clear boundaries between work hours and family hours.
3 – Work on one project with complete focus at a time.
4 – Prepare ahead.
5 – Take your work time and your business seriously.Big Picture: You have to know what you are working towards in order to achieve it. Another way to look at it is to have the end in mind and take continual steps towards it. Do this for your primary goal as well as every project you undertake.Clear Boundaries: When your kids were young, would they make a fuss if their food was touching? My son still doesn’t like his food to touch and he’s 18! This is because it changes the taste and it doesn’t look so good either. It’s the same with working at home. If home and work hours ‘touch’, it’s just not the same. They become muddy. You don’t have your mind focused one hundred percent on either so guess what you get? Work and family life that is not the best it could be. You also get a lot more stress than you may have bargained for. The rule is simple… work when you are working, play when you are playing.Focus: Focus comes when you have created and enforced clear boundaries. To work with laser focus you need to take it a step further and clear your mind of all distractions and concentrate on the task at hand. It’s amazing how much your volume of quality work will increase.Prepare Ahead: By preparing ahead you mentally are preparing your mind to move right in on what ever the project may be. You are eliminating options and therefore distraction. You can also save a lot of time by preparing ahead if you do it at the end of your work session. This eliminates time spent looking for things because you are setting up while everything is clear in your mind. Sometimes a file folder or basket for your particular project makes this much easier.Attitude: You need to look at your business as a business and spend your work time accordingly. It’s very easy to spend too much time playing, or playing at having a business if you don’t have faith in your abilities. Believe in yourself, take your work seriously and the rest will come easier.Following these rules will help you to face in the right direction. The direction of productivity and progress.